I was fascinated by the author of this book where he displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of “Zapp ” and “The Goal,” in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers,a lessons that will help you identify the right way to sell successfully.
“Selling the Wheel” recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally’s research clearly shows, no company can be all things to all customers. Your sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers.
Your main focus should be directed towards educating customers on your services or product before they buy anything from you.Therefore you must separate yourself from the rest by being savvy in your marketing strategy.
Your targets are being bombarded with sales messages from hundreds of marketing channels. Social media, television, internet, print, radio, signage, and the list goes on. More and more people get their information digitally, so when you’re planning where to spend your marketing dollars, consider an integrated marketing approach with many slices to the marketing pie, rather than one of two marketing vehicles.
You should continuously benchmark the volume and quality of enquiries from all distribution channels and as social platforms become even more accepted as lead generation channels, the quality of conversion must also be increasing whilst sustaining a lower cost per lead in order to save your budget for future advertising
Digital will continue to play a major role in reaching your targets
Let’s face it, it’s the most strategic and the most measurable marketing tactic. Google AdWords, for example is about as targeted as it gets, so it’s important to be bidding on the correct key terms.
Incorporating these key words into your web copy, ensures that your brand ranks higher, and a higher quality of lead generation results.
Social media branding and lead generation can work hand in hand but they’re both very different ways of creating an enquiry.
LinkedIn advertising is also an excellent way to target higher end professionals, and it’s still very cost effective. Right now, the cost per click on LinkedIn averages around $2-$4 whilst popular key terms on Google AdWords can cost upwards of $8.
Automation will be crucial as the nurture process becomes longer and consumers are spoilt for choice
An automated response or lead form for enquiries is a good first step when it comes to communicating with a sales target, but it’s far from the only step.
It’s important to realise that your customer will require, on average, around 20 exposures to your brand before they feel an affinity with it. This means the sales process can be long, with many touch points along the way, so the strategy to keep customers engaged is crucial to ensure they’re not lured away by your competitors.
World Class Sales Team
Maintaining and recruiting a team of world class sales wizards in your organisation is vital for ongoing cash flow because:
They are are team players and often leaders of teams that will implement a complete solution. They have the ability to work with and around the bureaucracy of the customer’s organisation soas to “get things done”
They have strong sense of responsibilty for the consquences of the sale
They possess in-depth personal understading of the technical issues involved in the sale. They are the experts in their own right.
They have professional demeanor, affluent, but not too flashy in personal appearance or lifestyle.
Sales team usually are fast learners, able to assimilate not only the intricates of what they are selling, but also the often complex requirements of each new customer to whom they sell.
They often document perfomance so as to prove the benefit of the solution,and perhaps gain add-on sales.
They focus on selling total systems, particularly a custom-designed total solution-not subassemblies or pieces and parts.
I have known Charles Vincent Kauwasha for many long years now since we first met in Accident and Emergency department of Hutt Hospital Lower Hutt New Zealand, where he was an emergency nurse. I had a problem with my heart and very quickly learnt to trust him with my life! we got talking about our businesses and exchanged contact details. Charles has been a loyal friend and business contact here and on whatsapp etc ever since that time, even after he moved from New Zealand to Australia. Charles is a very honest, loyal and trustworthy person, both in business and as a friend. I highly recommend Charles as a safe person to know and do business with.
Charles has provided me with many – free but easy to use marketing tools. If you are new to affiliate marketing – Charles is the best person to go to
With his humble beginnings overseas, Charles would be a perfect mentor for someone feeling trapped with not much to look forward to in future. Listen to his story and be amazed and inspired… starting with nothing to where he is! He will teach you about the power of perseverance. Well done Charles
A unique and profound CEO I have seen in our times, I have seen the calibre in Charles. Charles has a performing influence drive from his desires to do work in an extraordinary way. Charles is adeliver, you will not regret working on projects with him
I Studied with Vincent Kaluwasha during this programme. A highly skilled and knowledgeable individual. Passionate about Occupational Health and would suitably work in the is capacity anywhere in the world”.
JACOB JOSEPH SAKALA-NURSE CONSULTANT
Charles is a man with a great deal of integrity and takes pride in his work
I’ve known Charles for many years and every encounter has been a happy one….he has a wonderful attitude towards life. He is a man of integrity
C J Investiment helped me to secure my first investment with couple of weeks. I will recommend their services to anyone looking for best investment in any city or country
I have seen how Charles has evolved from nothing to setting up a real estate portfolio with determination -Jessica McDade He is a man of integrity and passion who leaves a stone unturned!
All the developers of D5 Creation have come from the disadvantaged part or group of the society. All have established themselves after a long and hard struggle in their life
Thanks to you Charles, we can be there when the worst happens to give people the emergency medical care they need – and rapid transport to hospital. Your support means that CareFlight can fly at a few minutes’ notice, to some of the most inhospitable places in this country. It means patients like Simon can be reached quickly with hospital-level emergency care at the scene – and in cases like Simon’s every minute counts.
On behalf of everyone at CareFlight, thank you for your generosity – and have a wonderful holiday season. Thank you so much
Dear CVK, Awesome, a huge thank you for your prompt response!!! I feel blessed to know you.I love your inspiring video and I have learnt a lot from your nicely arranged presentation.I can’t remember the question I paused to you myself but it feels like whatever it was I asked you has been effectively dealt with in your powerful video. By the way, I strongly feel you can make a good mentor of mine considering the massive education and experience you have acquired through the years. Let me know if you can do this for me because I firmly believe there is a purpose why God brings certain people into our lives which is to help us achieve our fullest potential and arrive at our God-given destiny. Remain blessed forevermore in Jesus mighty name, Amena!!! By the way, many thanks for your quick encouraging feedback and for the free book offer on how to attract people to my biz.
Will study the book ASAP and I should be able to implement what I will learn and will see where that will take me. I am looking forward to a rewarding interaction between the two of us. Once again, thank you for your non-wavering support and encouragement you have rendered to me over the years. I thought you had given up on me and forgotten about me since I appeared to be wasting your time. I am still interested in salvaging my life and do something new and big because I am tired and sick of living a mediocre kind of life. Please help me if you can by God’s grace. Have a blessed day my Brotherman
Charles, right now, a lot of people in this country are saying, “Thank you.”Thank you for being there when they needed help most. Thank you for taking charge when their world was turning upside down. Thank you for giving them confidence, when they were afraid and needed life-saving help. As a CareFlight Support Crew Member, you are making such a difference for so many people. Your regular donations help save lives and keep families together. Patients like Thomas, who told us, “You made it possible for me to survive.”And Agnes, who said, “I’m very grateful a service like CareFlight exists.”Below are some more messages of thanks: Thanks from the patients you help. As we head into another year, we know there will be even more people who will call on our services. So, I’d like to add my heartfelt thanks to those of our patients, for your steadfast support. Together we are ensuring CareFlight is always there for people when they call for our help. Whether it’s intubating a patient at the scene of an accident, or ensuring a newborn is safe on a flight from a remote area to a major hospital for treatment, our patients cannot speak highly enough of the care they receive. Charles, that care is part of a chain that starts with people like you. These expressions of gratitude, from all over the country and from all walks of life, show you how much your support is valued – and how much it is needed, more than ever. We can’t do what we do without you.
If this year has taught us anything so far, it’s that none of us ever truly know what is around the corner.
That’s why I can’t thank you enough for your support that ensures we can continue to provide life-saving aeromedical care to Australians most in need.
Our CareFlight crews are in a unique position to understand what Australians have been going through. Every day, we care for people who have found their world shaken by a sudden accident or illness – coping with circumstances almost none expected to face when they woke up that morning.
People like Simon Bowman don’t like to rely on others for help. But one day, as he lay trapped inside his car after a terrible road accident, with suspected injuries to his spine and shoulder and a possible head trauma, Simon needed life-saving help desperately. CareFlight was there in a matter of minutes.
CareFlight’s rapid response helicopter service is so vital in situations like this. Our crew can be airborne in minutes and by the side of our patient, delivering hospital-level emergency care as fast as possible.
Simon doesn’t remember much about his accident, but he does recall the voices of the CareFlight crew as they worked urgently to treat his injuries. Simon told us: “I knew there was someone looking after me and that I was in good hands.”
Our mission is to deliver people the very best care. We’ve spearheaded international aeromedical innovations such as our stretcher bridge system and become the first civilian service to carry blood plasma to the scene of an accident.
The care, the state-of-the-art equipment, those voices which reassure patients that they are in the hands of skilled professionals they can trust – it’s all thanks to people like you.
Simon has recovered and recently visited our base to meet some of the crew. He has never forgotten the help he received from CareFlight, so meeting them again was an emotional experience.
Seeing the helicopter that transported him to hospital, he was amazed at its size. He confessed he’d never been that keen on helicopters, “but I was very keen that one was there that day.”
Your support for CareFlight is helping to save so many lives, like Simon’s.
Thank you so much.