Discover the three ways to grow a business

Discover the three ways to grow a business


Investment Plan

Investment Plan

Jay Abraham is one of the most well-known, and highest paid business consultants on the planet. He’s written extensively about what it takes to grow a business.

According to him, there are only three ways to grow a business:

  1. Increase the number of customers
  2. Increase the average transaction value per customer
  3. Increase the number of transactions per customer

Abraham teaches that by focusing on these three areas, businesses can achieve exponential growth. For example:

  • By increasing the number of customers through marketing and advertising, a business can generate more revenue.
  • By increasing the average transaction value per customer through upselling and cross-selling, a business can increase its profit margins.
  • By increasing the number of transactions per customer, a business can build a loyal customer base and generate recurring revenue.

Here’s what that means …

As an entrepreneur, your time and resources can be limited. It can be challenging to know where to focus your efforts to achieve the best results. That’s where the Pareto Principle, also known as the 80/20 rule, comes into play.

If you haven’t heard of this yet, according to this principle, 80% of your business profits come from focusing on only 20% of the things you do.

In other words, out of the thousands of things you could be doing, only 20% of them will be responsible for 80% of the total profit you generate.

As a business owner, knowing which 20% of your activities to focus your time and attention on is critical for your success. 

The good news is that we’ve made it really easy for you. There are only five areas of business that make up your 20%. They are:

  • Leads: The number of NEW potential customers who show interest in your product or service. (call-ins, walk-ins, website requests, etc.)
  • Conversions: The percentage of leads who become paying customers.
  • Transactions: The average # of times a customer buys from you.
  • Pricing: The average amount you make per transaction.
  • Profits: How much do you get to keep after ALL expenses are paid?

The Secret To INCREASING Your Business Profits Is IMPROVING Your Numbers In Each Of Those 5 Areas

Improving the 5 areas listed above is how you shift into the “exponential growth” approach and double your business profits in the fastest time with the least amount of effort and energy. All you have to do is realize a 15% increase in each of those 5 areas, and you will literally double the bottom line profit in your business.

Don’t believe it?

Let’s look at the MATH so you can see for yourself…

To keep the math super easier to follow, we’re going to show a 10% improvement across the 5 areas in this graphic …

Look at the “baseline” column in the image….

Since we don’t know your exact business numbers, We’re using numbers for a make-believe business to illustrate the concept.

If you’d like to use your own numbers, keep reading and we’ll show you how you can do that in a moment…

Let’s also say your customers buy from you 10 times throughout the year… and they typically paid on average around $100 per purchase. Which makes your total Revenue $250,000 for the year.

Let’s say your business generated 1000 leads in the past year… and your average conversion rate was 25%.

Let’s also say your customers buy from you 10 times throughout the year… and they typically paid, on average around $100 per purchase. Which makes your total Revenue $250,000 for the year.

Finally, let’s not forget about profit margins and say each sale’s margin is only 25%…  Notice at the bottom in this scenario, you are only earning $62,500 annually

But look what happens if we simply increase each of these 5 areas by a meager 10%.

You would see your annual Profits almost DOUBLE…

from $62,500 to a whopping $100,490.50!

By the way, that’s the range most business coaches play in… the 10% increase range.

There’s nothing wrong with that either. Most business owners would KILL to almost double their profits, wouldn’t you agree?

But when you rid yourself of distractions that aren’t affecting your bottom line, and you systematically focus ONLY on increasing the percentage of these 5 areas of your business…

That’s when you’ll see exponential growth occur in your business!

Now, look what happens if you could increase each of the 5 areas by 50%…

Your business would skyrocket from profiting $62,500 to almost half a million dollars annually! (And That’s PROFIT, Not Revenue!)

Now you may be thinking that 50% gains in each of these 5 areas would be next to impossible.

Let us assure you that a 50% increase is actually child’s play, as you’ll see in the coming weeks.

If you haven’t scheduled your Profit Acceleration Session yet … Now is the time:

By focusing on the five key areas of business – leads, conversions, transactions, pricing, and profits – you can make small improvements in each area and experience what we refer to as Profit Acceleration.

And the best part? Even a modest 10% improvement in each area can lead to a significant increase in profits, as we saw in the example above.

But don’t be afraid to aim high and shoot for a 50% increase in each area – with the right strategies and mindset that are coming up, it’s absolutely achievable for you.

But first, before we get into the strategies that will show you how easy it can be to achieve these numbers in your business, we first need to take a closer look at defining what your actual numbers are in YOUR business and get a real-time snapshot of how important your business finances are to the life of your business.

To do that, tap the link below:


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