Here is why email marketing is vital to your business

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Email marketing remains the number one strategy in building your brand and rapport with your clients. Every business has an email marketing software they use to communicate with their leads, clients and customers. In this article, I am going to give you real practical examples that I have curated in my research to help you understand why email marketing remains the main strategy to engage with your list or database on a regular basis.

The first case study we shall learn about is Dean, a buyer’s agent based in the east coast of Australia.

He increased his open rate by 50 per cent using email marketing service which he learned from Elite Digital Campaigns. He is brilliant at face to face communication and on phone to his database of 1,3644. Unfortunately, he was not successful with that strategy until he started using the email marketing strategy thoroughly. Within a few weeks, he was able to receive 1084 unique opens and 186 total replies.

As an entrepreneur, you do not have to stick to something that does not bring you the results you want. Dean was able to change his strategy because he is a do-er who applied himself and just get on with it.

Such people see the opportunity to build or evolve their business into a masterpiece and don’t stop until it happens.

The second case study is of Noah Kagan the CEO of Sumo. He wrote, “I wouldn’t be here writing to you if not for my follow-up emails using email marketing software and he added, follow up can be easier when you set it up and forget with an autoresponder”.

The third and last case study is about EastVille Comedy Club that built its business with email marketing software. In his email campaign, 50 percent of the business comes from email marketing. In his own words he states, “there is so much content readily available and reminds people like you and I that there is something different that you may want to check about.

In this case study, Aweber worked with EastVille Comedy Club to create a flexible package to fit the needs of their growing business and saved them some money in the process.

The favourite feature that impressed EastVille Company was the Awebers Free Smart Design software that is able to capture all your core brand components, logo, images and colour palette to create a branded email template that matches the look and feel of your website.

In fact, statistics show us that over 1,000,000 users have found success and accelerated their path to growth with Aweber email marketing software service.

Take a free 30 days trial and you will love it!


Author : Charles Vincent Kaluwasha

Founder and CEO of C J Investiment. Charles Kaluwasha is a real estate entrepreneur and developer, specializing in building 2-5 unit properties in Melbourne City and Gold Coast. He currently owns 3 investment properties. He has rehabbed, Flipped and/or lease-optioned over 3 single-family residences using funds from private investors. He has secured 2 investment apartments in Melbourne and Gold Coast to be completed early 2020. A developer of C J Academy/mentorship program helping investors and homeowners with basic and advanced financial education and real estate investing strategies to create passive wealth.


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