What Does Google Consider Authority?
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Ever since Google algorithm updates started some years ago, a site’s authority has become increasingly important. Now, since every day that goes by, thousands of new sites appear online, Google has recognized the need to differentiate sites by virtue of their relative importance.
Thus, authority became an important ranking factor.
So what does this mean for the average or new site? Can you hope to aspire to something resembling authority in a reasonable amount of time?
And what exactly is involved in the process?
Thankfully, there are clues.
The first thing to understand is that this isn’t an overnight process.
There are a lot of moving parts in building an authoritative site and being consistent and creative for the long haul.
The best habits to develop early on in your site’s quest for authority is to become a content maven. Create your own, curate the content of others, utilize guest posters, share your content in different ways, and encourage engagement whenever possible.
Some of the elements that seem to have a great effect on building an authority website include:
[x] Regularly adding new original content
[x] Posting videos to YouTube and linking back to your site
[x] Submitting press releases about your site’s news
[x] Consistently updating your blog
[x] Social media sharing on your site, plus an active Facebook, Google+, Twitter, and LinkedIn presence.
[x] Authoritative and accurate inbound and outbound links
[x] Solid internal linking and on-page SEO
There is a lot more you could do, but suffice it to say that if you were to accomplish a good portion of this, you’d be far ahead of most in your niche!
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