6 reasons why digital marketing is growing in popularity

6 reasons why digital marketing is growing in popularity



The use of digital technologies to promote products and services is called digital marketing. Digital tools have supplanted sales-trained employees as the main selling channel for manufacturers. Marketing automation is said to have first developed in the early 2000s. Today, thanks to social media, companies have a better idea of their clients’ demographics, which allows them to better plan their marketing campaigns.


The security of the user’s data

To successfully market a product, you must use a lot of information, including your customers’ personal data.


Current, on-the-go marketing

Customers expect marketing messages to match their behaviour in real-time.


Artificial intelligence

Using digital marketing, your ad can appear on websites, e-mails, podcasts, and social media posts where you can’t plan in advance where your ad will appear.


Personalized marketing delivers tailored content to the individual to increase their familiarity with the company. relevant content draws the user’s attention using social media to market

Social media use averages out to approximately 2 hours 22 minutes each day. For each user, you have up to eight different accounts. In the smartphone-owning population of 5.11 billion, 3.26 billion people have social media accounts. For brands to reach their target audience, they need to be present on the social networks that their target audience uses.

The various marketing platforms available on Facebook, LinkedIn, Snapchat, and Instagram, including online and in-person promotion, are robust digital marketing platforms.


Marketing teams are responsible for creating content such as blog posts, social media posts, and so on. These content types help brands communicate their key messages. The content will depend on the level of the client, among other things.

Consumer-to-consumer affiliate marketing

The digital marketing services listed above are just some of the possibilities. If you can’t keep up with rapidly shifting technologies, you’ll have a hard time developing a digital presence, which can cause you difficulties.

Sources of data:


Content Marketing Institute

Zion & Zion





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