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Why you should use case studies in your marketing campaigns

Why do we use case studies in sales and marketing? You’re no longer telling the world how awesome you are, you’re SHOWING them. The primary purpose is to create and enhance TRUST. It’s a testimonial made REAL. A well-crafted case study allows you to illustrate and explain the benefits of your business, product or service by using a real-life account  for example see below for Its main objective is to demonstrate to the world how your product or service has…

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Author : Charles Vincent Kaluwasha

Founder and CEO of C J Investiment. Charles Kaluwasha is a real estate entrepreneur and developer, specializing in building 2-5 unit properties in Melbourne City and Gold Coast. He currently owns 3 investment properties. He has rehabbed, Flipped and/or lease-optioned over 3 single-family residences using funds from private investors. He has secured 2 investment apartments in Melbourne and Gold Coast to be completed early 2020. A developer of C J Academy/mentorship program helping investors and homeowners with basic and advanced financial education and real estate investing strategies to create passive wealth.

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