Communication – The Cornerstone of Business Leadership
One of the best ways we see leadership at work in your business is by the
very way you communicate with your visitors, lists, and followers. This is
the front lines of our effort to get more traffic and sales.
Unfortunately, too many people treat this as an undesired but required task
they have to perform, and as such it is dealt with very little enthusiasm
or thought, and as a result of this, no excitement or interactive
communication takes place. That won’t serve your best interests!
You need to take the lead when it comes to being a thought leader, at least
on your own blog and other online properties. Who is your audience going to listen to if not you? Quite possibly….your competitors!
Sure, sometimes communicating with your visitors and subscribers will mean directing them elsewhere for answers, but the willingness to share other valuable resources that don’t make you any money often builds more trust with people who are looking to you for answers.
One of the best ways you can talk to your visitors and subscribers, whether
they be on your site, email list or on a social media platform, is to
engage in polls, asking provocative questions, or merely asking for
opinions on one thing or another. This demonstrates that you truly value
their opinion, which you should because understanding your potential
customers gives you the best opportunities to serve them!
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